top of page
Frans lykke

Me - and you

Before introducing myself, I’d like to take the opportunity to thank you for reading my blog.

I know your time is precious, and yet, you have chosen to spend this exact moment, right here, right now. That alone is a statement of your commitment to unleash your personal impact, and a huge motivation for me, trying to do my best adding extra spice to that journey.


My name is Frans, and I’m a proud 40 year old father of two crazy lovely kids, and recently had my 10 year anniversary of marriage with my beautiful wife.


Already as a teen, I’ve been delving into the universe of self-improvement while trying to ‘up’ my performance. I remember studying books of famous sports athletes, not to understand their physical capabilities, but rather getting into their mind. At the same time, I started working hard next to school. I didn’t dream of becoming a billionaire, but I was motivated by earning my own money, and that’s probably why I had my first job already at the age of 12. I recall packing envelopes at the company my dad worked for, and pounding on how the process could be optimized, so we could finish more letters per hour. Already at that time, I had an interest in "optimization" as a concept.


Much of my professional work-ethics was formed while I spent 5 years working for Google at the start of my career. I made a tough decision leaving Google, to join a start-up on the payroll, which at that time, just had received a series-A round. The past +6 years I have run my own consultancy business, Unleash Consult, which has enabled me to live a different lifestyle in terms of less working hours compared to a regular full-time employment. Time that I have chosen to use with my family, taking care of my mental and physical health, and expanding on my areas of interest whether it being business or personal related.


Throughout my life I have experimented with various types of psychologist, life-style coaches, business coaches, participated in Men’s Groups and body therapy, in my quest for a balanced mental health.


By nature I’m extremely curious and always scratch the surface looking for new perspectives and knowledge within business, investment, life-style design to mention a few. Perhaps my weakness, but I choose to view it as my strength.


Nevertheless, I hope that you’ll find a bit of inspiration throughout my blog to make changes in your daily routine, for a more content life.


I wish you an amazing day.




” Insanity is doing the same thing over and over and expecting different results.”

 ― Albert Einstein

bottom of page